Ruud’s Hearing Aid Service was started by Lester Ruud in 1961 in Pendleton after he moved from Enterprise, Oregon, in Wallowa County. Lester traveled throughout North Eastern Oregon selling hearing aids and using Pendleton as his main office.
In 1978, Lester sold his Pendleton office and North Eastern Oregon territory to his son Philip Ruud. Now, Philip has operated the hearing aid sales and service for over 36 years. He has traveled to John Day, Heppner, Hermiston, Baker City, Enterprise, Milton Freewater and Walla Walla.
The hearing aid industry has dramatically changed since Philip began selling hearing aids. The only hearing aids available when he started were body-type hearing aids. Then there were hearing aids that fit in the temples of glasses and over-the-ear. Today’s hearing aids are all in-the-ear or behind-the-ear. Now, technology can be managed by a computer. The hearing aids can be set more precisely to the hearing loss and are digital, which allows for better speech understanding in noisy environments.